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A Box Story

Posted by Sarah Tan on

Cosset was born on 9 September 2009, and the first product - incredibly comfortable bamboo jersey underwear - started with a box...

The idea for the box was simple. Packaging that was wholly reusable, and which no part needed to be thrown away.

This boxset of underwear features a lid which flips over to keep underwear organized in your underwear drawer. Magnets on the boxes stop two or more boxes from sliding around in your drawer. And the best bit (or we think so, at least), each underwear comes hygienically sealed in a 100% biodegradable, water soluble plastic bag.

Here's the box story...





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